TEXTURES: MEET THE TREND THAT WILL PUMP IN 2022 AND KNOW HOW TO USE IT IN YOUR COLLECTION!
The next year is almost here and the time to plan your next collection, define the color palette, prints, choose the knits you want to work and everything else is now!
And for a collection to stand out, more than being aligned with the face and personality of the brand, it also needs to keep up with what is out in the world. It is essential to be aware of the main trends of the moment, which indicate the path where we are going, not only in the fashion area but also in behavioral, young, technological, and many others.
And among so many promising trends and ideas, it's a challenge to choose the ones you like the most and that most speak to the essence and what your brand wants to convey to customers, isn't it? But relax, we are here to help you with this task: today we are going to introduce you to one of the main bets for the Summer 22 season! Come with us!
THE TREND
They arrived slowly, appearing only in details or cutouts, just to give a little bit of differentiation to the pieces, but they conquered their space in the collections and are now the most talked-about trend for next summer: they are the textures!
Whether they are embossed, more delicate, shiny, or opaque, in vibrant colors or little black (not so basic anymore), textures will be the key point of the next hot season. They guarantee that extra difference for the collection and are great allies to make looks even more interesting.
Get ready to see textures in different proposals for Summer 2022, making their presence felt from the beach or pool sand in Beachwear collections, to gyms in Sportswear collections and urban looks, to compose the Athleisure style.
There are several ways to explore them and we'll show you some really cool application options for you to use as inspiration and create amazing collections with textures, check it out:
DETAILS
For brands that are more conservative or that don't want to risk so much, more delicate textures, with less relief, in timeless patterns, and in more sober colors are the right choice.
The application is made in cutouts and details of pieces, such as a legging side, a cutout on the top, a strap, the waistband of the pants, among other options. They will add to the look, making it more stylish and allowing it to permeate between a sporty and casual environment.
TEXTURES ALL THE WAY
When applied to the entire piece, textures become the main point and the big hit of the piece! Here, the right bet for the super fashionista gym or beach look is using a lot of textures with three-dimensional reliefs, in vibrant colors and mixed with prints.
Complementary Opposites
Another way to add textures to your collection is to make a hybrid composition and explore contrasts by playing with opposite points, for example, a mix of striking texture with more sober colors, or a texture with less relief in vibrant color and with shine or pieces of more casual modeling with textures in sportier colors... is to let the creativity flow!
Several elements inspire us to develop new designs using textures. But first of all, we first define a concept for this new product, the type of yarn that will be used, which segment it will serve, the fit that this mesh will have, and only then do we start a search by reference. At that time, everything becomes an inspiration: nature, architectural constructions, the weaving of sneakers, fashion shows, works of art. So the dream becomes a reality, or the idea becomes a product.
